{"seo":[{"tag":"title","attributes":null,"content":{"value":"Li-An Hong - Assemblygrid"}},{"tag":"meta","attributes":{"name":"description","content":{"value":"Assemblygrid, run by Multidisciplinary Designer, Li-An Hong, frames graphic media as acts of creation and question, assembling multiple layers within shifting grids of context, meaning, and practice."}},"content":null},{"tag":"meta","attributes":{"name":"date","content":"2025-07-27"},"content":null},{"tag":"meta","attributes":{"property":"og:title","content":{"value":"Conditional Design"}},"content":null},{"tag":"meta","attributes":{"property":"og:description","content":{"value":"Assemblygrid frames graphic media as acts of creation and question, assembling multiple layers within shifting grids of context, meaning, and practice. Run by Li-An Hong."}},"content":null},{"tag":"meta","attributes":{"property":"og:site_name","content":{"value":"Assemblygrid"}},"content":null},{"tag":"meta","attributes":{"property":"og:image","content":"https://cms.assemblygrid.com/media/site/0ea050a8a7-1754051913/og_image_02-1200x630-crop.jpg"},"content":null},{"tag":"meta","attributes":{"property":"og:image:width","content":1200},"content":null},{"tag":"meta","attributes":{"property":"og:image:height","content":630},"content":null},{"tag":"meta","attributes":{"property":"og:type","content":{"value":"website"}},"content":null},{"tag":"meta","attributes":{"name":"robots","content":"all"},"content":null},{"tag":"link","attributes":{"rel":"canonical","href":"https://cms.assemblygrid.com/archive/web-003"},"content":null},{"tag":"meta","attributes":{"property":"og:url","content":"https://cms.assemblygrid.com/archive/web-003"},"content":null},{"tag":"meta","attributes":{"name":"twitter:card","content":{"value":"summary"}},"content":null},{"tag":"meta","attributes":{"name":"twitter:title","content":{"value":"Conditional Design"}},"content":null},{"tag":"meta","attributes":{"name":"twitter:description","content":{"value":"Assemblygrid frames graphic media as acts of creation and question, assembling multiple layers within shifting grids of context, meaning, and practice. Run by Li-An Hong."}},"content":null},{"tag":"meta","attributes":{"name":"twitter:image","content":"https://cms.assemblygrid.com/media/site/0ea050a8a7-1754051913/og_image_02-1200x630-crop.jpg"},"content":null}],"title":"Conditional Design","slug":"web-003","parentSlug":"archive","index":46,"date":"10 May 2024, 09:05","media":[{"title":"Weblink","slug":"weblink","parentSlug":"media"}],"collections":[{"title":"Junction-01, Web","slug":"junction-01","parentSlug":"collections"}],"languages":[{"title":"English","slug":"english","parentSlug":"languages"}],"credits":[{"name":"Luna Maurer","url":"https://lunamaurer.com/poly-luna/","id":"0"},{"name":"Edo Paulus","url":"https://www.eude.nl/","id":"1"},{"name":"Jonathan Puckey","url":"https://puckey.studio/","id":"2"},{"name":"Roel Wouters","url":"https://www.xelor.nl/","id":"3"}],"source":"https://conditionaldesign.org/","pageBuilder":[{"content":{"contentlayout":[{"attrs":[],"columns":[{"blocks":[],"id":"b29582cf-e2b2-49b9-9981-86ae88105f21","width":"1/3"},{"blocks":[{"content":{"text":"<p><strong><em>Conditional Design</em><br>A manifesto for artists and designers.<br><br><br>Process</strong></p><p>The process is the product.<br>The most important aspects of a process are time, relationship and change.<br>The process produces formations rather than forms.<br>We search for unexpected but correlative, emergent patterns.<br>Even though a process has the appearance of objectivity, we realize the fact that it stems from subjective intentions.<br><br><strong>Logic</strong></p><p>Logic is our tool.<br>Logic is our method for accentuating the ungraspable.<br>A clear and logical setting emphasizes that which does not seem to fit within it.<br>We use logic to design the conditions through which the process can take place.<br>Design conditions using intelligible rules.<br>Avoid arbitrary randomness.<br>Difference should have a reason.<br>Use rules as constraints.<br>Constraints sharpen the perspective on the process and stimulate play within the limitations.<br><br><strong>Input</strong></p><p>The input is our material.<br>Input engages logic and activates and influences the process.<br>Input should come from our external and complex environment: nature, society and its human interactions.</p><p><br>==============================================<br>Luna Maurer, Edo Paulus, Jonathan Puckey, Roel Wouters<br>==============================================</p>"},"id":"0d6c5684-8236-4ad1-81cb-efd1790a67f4","isHidden":false,"type":"text"}],"id":"1d59ee11-7e65-4816-a5b4-341c54bbbce6","width":"2/3"}],"id":"f1349019-16ec-4f04-8a05-97b29f3a31ee"}]},"id":"4c283c06-878b-41d0-b560-a2282dd0b8e4","isHidden":false,"type":"contentLayout"}],"related":[]}